Ode to the hipsters, health nuts, carb cutters

For those who don’t know, I was diagnosed with Coeliac Disease in the summer of 2014. A freaky name tag for something mild.

Without getting too technical, this basically means my body goes to war with gluten whenever I have those proteins. The microscopic finger-like sponges called “villi” in my gut get flattened and I’m unable to absorb the nutrients from the food I eat. Before you freak out, it’s not actually that bad. If I stick to a gluten free diet, my body recovers. But this doesn’t mean I can go off my diet once I’m all better inside. Not being able to absorb nutrients is hugely detrimental, for obvious reasons.

I never was someone who went on diets. I’m still not. I don’t have great self-control around food tbh. I struggled when I first found out. But then, something clicked. It wasn’t the end of the world, and I found out despite having no self-control around food in general, avoiding one thing is surprisingly simple when you need to do it or when you put your mind to it. Even something like gluten which is present in so many foods.

My family has been incredibly supportive of my allergy and at home everyone pretty much eats gluten free. Coming from an Asian household, this means using gluten free soy sauce instead of normal soy sauce (yes, soy sauce has gluten. Naturally made, it should be gluten free. But flour is often used as a thickening agent). When we have noodles, everyone else usually has whatever they want and I would have vermicelli/potato noodles/gf pasta or even hand make my own noodles. I generally don’t eat bread because no one else at home would eat gluten free bread and it’s not worth buying a loaf because most of it will be thrown out.

Over the years, I’ve learnt a lot about gluten. What foods to have and which to avoid. The consistency flour adds to food and different gluten free flours that can be added to replicate or even improve the consistencies. It’s actually really interesting. The gluten free diet has come a long way in the past few years thanks to health nuts, hipsters et al.

With a bit of knowledge, and edging on the side of caution, it’s not a hard diet to follow. Gluten itself is really quite easily substituted and not as gross tasting as everyone may think (but maybe cause I barely remember the taste of “normal” foods).

There’s no real point in this post. Just giving a bit of insight to being a coeliac. I’m not trying to convert you to becoming gluten free, if anything I think eating a bit of everything is best but I’d like to dedicate a section of this blog to my diet as obviously, it’s a huge part of my life. Chuck a follow, a like if you’re interested in hearing more J and feel free to ask any questions too!


Top Three Foundations

I don’t know about you, but having good skin is something I really strive for. Whilst the key to perfect skin is skin care, not everyone is blessed with perfect skin all the time (myself certainly not included) so it’s nice to have makeup there to lean on to help get that flawless finish.

There are so many foundations on the market right now, from low end to high end, lightweight to full coverage, dry-normal-oily skin foundations, powder, liquid, stick foundations……I’ve tried more than my fair share of foundations, and have yet to find my holiest of grails but I’ve come pretty close. This is a post of the tried and true, the crème de la crème of skin disguising paint.

Processed with VSCO with a6 presetLaura Mercier Tinted Moisturiser

I’m someone who believes that makeup should enhance your natural features which is why Laura Mercier’s tinted moisturiser is a game-changer.

With light to medium coverage, by providing a sheer layer that covers any redness and blurs out any blemishes that you may have, this ‘foundation’ is something that allows your natural skin to shine through -it’s like a snapchat filter for your skin in real time.

Whats more? It’s light, breathable, long lasting and flawless.

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It Cosmetics CC cream

This foundation is perfect for every day wear with medium to full coverage that’s easily buildable. It’s a whopping SPF 50 yet you don’t need to worry about it looking white in photos. Not only that, but this CC cream has properties which actually can help improve your skin while you’re wearing it.

Nothing better than looking great, guilt free.

Processed with VSCO with a6 preset Giorgio Armani Luminous Silk Foundation

You’ve probably heard loads of good stuff about this baby, and trust me, it’s true. I’ve been using this foundation for years now, and I’ve yet to find one to surpass it.

It’s good for normal skin, doesn’t cling to dry skin, it might be a bit too dewy for oily skin but nothing a bit of powder can’t fix. Wide range of skin tones for both warm and cool.

This bottle of liquid gold, melts into your skin to give you the most flawless of flawless coverage. Surprisingly lightweight but with medium to full coverage; it’s my go to for any event. Plus, it’s SPF free so no need to worry about any white cast in photos.

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There you have it! My top 3 foundations! Do you swear by anything else? Comment and let me know ^_^

Powdery Goodness

Over a year ago, I went to see a Korean dermatologist who recommended me to use an enzyme cleanser, or more specifically, a rice enzyme powder.

It took me a while, but eventually I got my hands on Tatcha’s Rice Enzyme Powder.


While I had my doubts initially, in fact the first time I used it I felt like it made my face uncomfortably ‘squeaky’ clean and I was scared it was going to break me out. But I was determined to try it for at least a few days. And I’m so glad I did.

Three months later, it brings us to the present and damn. I’m addicted to this white stuff.

Almost immediately after using it, my skin transformed. It provides light exfoliation on the skin. Brightens and reduces skin pigmentation –just like the packaging promises.

It’s suitable for daily use, morning and night. However, I just use it once a day as I only wash my face at night.


  1. Remove make up (coconut oil)
  2. Cleanse with Cetaphil Oily skin cleanser
  3. With a damp face and hands, I load about half a teaspoon worth of Tatcha Enzyme Powder onto my hands and I apply it to my face in circular motions -focusing on my T-zone, cheeks and jawline.
  4. Pat toner (Kiehls Calendula Toner) on my face
  5. Moisturise with Blackmores Natural vitamin E cream.


Overall results?

Transformed skin.

It sounds like a drastic claim, and in general, overused for beauty products, but through using this product my skin has become smoother, less congested, brighter, reduced pigmentation, reduced redness…the list goes on. While I can’t guarantee this working for anyone else, I honestly can’t imagine removing this from my skin care routine.


& there you have it, my first beauty review.

Have you tried Tatcha’s rice enzyme powder before? Do you feel the same way? Or, is there something else you recommend? Let me know!


What is SPAM?

nope not the kind that comes in a can,

If you’re thinking about your email inbox at the moment..about all those emails you receive from online boutiques and other such sites…it is important to know what is considered “spam” and what is not.

Spam is defined as large amount of unsolicited messages and unwanted communication sent over the internet, for advertising purposes.

The key is in the definition I just gave up there ^^^

I don’t know about you, but my inbox is filled it emails from Refinery29, ASOS, Unidays etc.

While sometimes they completely clog up my inbox, these sites actually have my permission to send me these emails. They, therefore, are not considered “spam”

To categorise messages like these as spam, they must meet three criteria:

  1. No consent from the consumer
  2. Unidentifiable information
  3. Inability to unsubscribe to receiving the messages

Under the Australian Communications and Media Authority (ACMA), for companies to not be categorized as spam messages:

  • Consumer or receive must consent to receiving message, this form of consent can be given through consumers providing their email or ‘subscribing’ to received emails.
  • The messages sent via electronics to consumers or receiver’s must contain relevant company information they is easily identifiable by consumers.
  • Consumers or receivers must be given the option to unsubscribe to the messages, if they decide that they do not want to receive anymore messages from the company.

It’s essential for companies to understand what spamming is and to avoid it, and it’s also important for consumers to realise what spamming actually is, and usually it’s just companies wanting to keep you in the loop.

What sort of emails do you get, have you given your permission to receive these emails? if not, have you checked the emails to see if you can unsubscribe from the emails?

Also, what do you do when you receive ‘spam’ or unknown messages? let me know down below!

🙂 over and out.

Dumb ways to die…so many dumb ways to die -did you just sing the lyrics in your head???

In case you missed this viral video (and game!), here is a link to this glorious, catchy campaign launched by Metro Trains in 2012.

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Currently considered the 12th best campaign in the 21st century, it has won numerous awards as well as holding the place for most awards won by a campaign in Cannes history.

So how was this campaign so successful? and why did it go viral?

Viral marketing is one of the fastest ways of getting your message out into the public and it enables companies to promote current or future products and services at the same level reach and awareness as high frequency TV advertising (Kaplan & Haenlein, 2010).

Andreas Kaplan and Michael Haenlein, 2011 explains that


 in the past, this was a lot easier said than done.

Now, with the help of multiple social media platforms: facebook, twitter, instagram, snapchat, wechat, virval marketing is exposed everywhere. What’s more? it no longer is confined to videos, but can be photos, tweets, posts or even a comment.

But there is one thing that stays the same. What’s that? Content.

This brings me back to “Dumb Ways to Die”.

This campaign consisted of a video that catchy tune with dark humour attached to it and cute characters. Furthermore, it also had posters and a popular app game.

Although a catchy song, with cute cartoon characters doing silly things, it carries a serious message to remind passengers on public transport to be aware of their surroundings.

As all these aspects made the campaign entertaining and interactive, it ultimately influenced the campaigns viral-ability.

So was it successful? Yes! It was so successful that Metro Trains noticed a 27% reduction in accidents and deaths on its network as a result of the campaign

That’s all for now folks!

Let me know what you think, and feel free to provide some own examples of viral marketing campaigns

Christine out.

PPC vs. SEO for SEM -no it’s not msn lingo

Before you go and google what PPC, SEO and SEM is..lemme just fill you in right here.

SEM, or Search Engine Marketing, is a term used for internet marketing. It uses promotional websites to increase visibility in search engines through paid advertising. This is primarily used by search engines such as Google, Yahoo, Bing etc.

There are two kinds of strategies.

Search Engine Optimization (SEO) or Pay Per Click (PPC)

Search Engine Optimization (SEO) involves modification of site codes to make them more relevant and subsequently more compatible to search topics, it enables the ability to achieve and higher ranking in search engine results and it’s placed in the editorial section. Used properly, SEO is a low cost method to significantly increase traffic to websites.

Pay Per Click (PPC) is the most popular form of SEM. It refers to placement within the sponsored section of the search-results page, with the company name displayed. This maximises visibility and of course, this means more visits…and what companies want…more revenue.

So which one is more effective?

According to Sen, 2005, 60-86% of search engine users click on displays within the editorial section, with 14-40% of search engine users click on the sponsorship section..

so then this would suggest SEO is more effective than PPC…then why is PPC more popular?…Which one should be used then???

Well. it would depend.

SEO is best used in situations where consistent results are required, you wish to build an authoritative site


PPC is best used when you want to target specific groups, when there is a time sensitive offer or when immediate results are necessary.

Of course, there would also be circumstances when both are useful strategies.

..if you were a marketer..would you use SEO or PPC..why and why not? or would you use both? Let me know what you think!

You’re being watched


Have you ever scrolled through a webpage and there’s ad on the side with the shoes you were looking at on The Iconic from the night before?

Yes? Well, I have too.

I’ll be honest, I never thought too much into this before. But I guess my very general consensus was that there was some sort of tracking going on so that marketers gain a better understanding of what each individual was interested in.

I guess that is more or less true.

The ads that pop up are done through ‘big data’. It essentially provides the ability to track customer purchases, observations, navigations and promotional influences. Which is great because for businesses, they would be able to generate more accurate business forecasts and make better decisions and customers would be able to receive a custom experience because businesses would be able to target their interests (which is how the shoes I was looking up earlier can pop up later to remind me how much I need those shoes)


But then…I realised something else.

The thing is. we ARE being tracked. we ARE being monitored. we ARE being watched…always…CONSTANTLY.

So…what about our privacy?! Would privacy even exist!?

What do I mean, you say?

Well…it’s the internet…or well..the ‘internet of things‘ (yes, I know creative name/10)


I don’t know if you’ve noticed…but a lot of our everyday things are becoming smarter…our Nokia phone’s got replaced with smart iphones and android phones.

Our cars are starting to drive themselves

Our watches are pretty much computers..

The internet of things is where every day things such as computers, watches, cars, tv’s, living rooms, kitchens, buildings..everything and anything…are embedded with internet technology that enables them to monitor and exchange data.


Before you start freaking out and picturing the kitchen bot scene from Transformers Revenge of the Fallen…it’s not actually quite like that.

The ‘internet of things’ has so much potential. The technology embedded within them would help companies to understand consumer behaviour even more and use it to improve their business processes!

Not only that, but having internet capability, our products would be able to connect to each other. For example, our phones connecting to our cars, to our printers, to even our fridge!

Looking into it…I’m quite curious, somewhat excited..but I’m also a bit nervous…and definitely a bit scared…

I mean, what does this mean for our privacy? Our every movement would be documented from the moment the wake up in the morning to the moment we put our phones down before we go to sleep..or will our bed be tracking our sleeping patterns too?

With the internet of things possibly leading to some intense version of 1984…Should we embrace it?