SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM SPAM

What is SPAM?

nope not the kind that comes in a can,

If you’re thinking about your email inbox at the moment..about all those emails you receive from online boutiques and other such sites…it is important to know what is considered “spam” and what is not.

Spam is defined as large amount of unsolicited messages and unwanted communication sent over the internet, for advertising purposes.

The key is in the definition I just gave up there ^^^

I don’t know about you, but my inbox is filled it emails from Refinery29, ASOS, Unidays etc.

While sometimes they completely clog up my inbox, these sites actually have my permission to send me these emails. They, therefore, are not considered “spam”

To categorise messages like these as spam, they must meet three criteria:

  1. No consent from the consumer
  2. Unidentifiable information
  3. Inability to unsubscribe to receiving the messages

Under the Australian Communications and Media Authority (ACMA), for companies to not be categorized as spam messages:

  • Consumer or receive must consent to receiving message, this form of consent can be given through consumers providing their email or ‘subscribing’ to received emails.
  • The messages sent via electronics to consumers or receiver’s must contain relevant company information they is easily identifiable by consumers.
  • Consumers or receivers must be given the option to unsubscribe to the messages, if they decide that they do not want to receive anymore messages from the company.

It’s essential for companies to understand what spamming is and to avoid it, and it’s also important for consumers to realise what spamming actually is, and usually it’s just companies wanting to keep you in the loop.

What sort of emails do you get, have you given your permission to receive these emails? if not, have you checked the emails to see if you can unsubscribe from the emails?

Also, what do you do when you receive ‘spam’ or unknown messages? let me know down below!

🙂 over and out.

Advertisements

Dumb ways to die…so many dumb ways to die -did you just sing the lyrics in your head???

In case you missed this viral video (and game!), here is a link to this glorious, catchy campaign launched by Metro Trains in 2012.

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Currently considered the 12th best campaign in the 21st century, it has won numerous awards as well as holding the place for most awards won by a campaign in Cannes history.

So how was this campaign so successful? and why did it go viral?

Viral marketing is one of the fastest ways of getting your message out into the public and it enables companies to promote current or future products and services at the same level reach and awareness as high frequency TV advertising (Kaplan & Haenlein, 2010).

Andreas Kaplan and Michael Haenlein, 2011 explains that

VIRAL MARKETING = WORD-OF-MOUTH + EXPONENTIAL GROWTH

 in the past, this was a lot easier said than done.

Now, with the help of multiple social media platforms: facebook, twitter, instagram, snapchat, wechat, virval marketing is exposed everywhere. What’s more? it no longer is confined to videos, but can be photos, tweets, posts or even a comment.

But there is one thing that stays the same. What’s that? Content.

This brings me back to “Dumb Ways to Die”.

This campaign consisted of a video that catchy tune with dark humour attached to it and cute characters. Furthermore, it also had posters and a popular app game.

Although a catchy song, with cute cartoon characters doing silly things, it carries a serious message to remind passengers on public transport to be aware of their surroundings.

As all these aspects made the campaign entertaining and interactive, it ultimately influenced the campaigns viral-ability.

So was it successful? Yes! It was so successful that Metro Trains noticed a 27% reduction in accidents and deaths on its network as a result of the campaign

That’s all for now folks!

Let me know what you think, and feel free to provide some own examples of viral marketing campaigns

Christine out.

PPC vs. SEO for SEM -no it’s not msn lingo

Before you go and google what PPC, SEO and SEM is..lemme just fill you in right here.

SEM, or Search Engine Marketing, is a term used for internet marketing. It uses promotional websites to increase visibility in search engines through paid advertising. This is primarily used by search engines such as Google, Yahoo, Bing etc.

There are two kinds of strategies.

Search Engine Optimization (SEO) or Pay Per Click (PPC)

Search Engine Optimization (SEO) involves modification of site codes to make them more relevant and subsequently more compatible to search topics, it enables the ability to achieve and higher ranking in search engine results and it’s placed in the editorial section. Used properly, SEO is a low cost method to significantly increase traffic to websites.

Pay Per Click (PPC) is the most popular form of SEM. It refers to placement within the sponsored section of the search-results page, with the company name displayed. This maximises visibility and of course, this means more visits…and what companies want…more revenue.

So which one is more effective?

According to Sen, 2005, 60-86% of search engine users click on displays within the editorial section, with 14-40% of search engine users click on the sponsorship section..

so then this would suggest SEO is more effective than PPC…then why is PPC more popular?…Which one should be used then???

Well. it would depend.

SEO is best used in situations where consistent results are required, you wish to build an authoritative site

Whereas

PPC is best used when you want to target specific groups, when there is a time sensitive offer or when immediate results are necessary.

Of course, there would also be circumstances when both are useful strategies.

..if you were a marketer..would you use SEO or PPC..why and why not? or would you use both? Let me know what you think!

You’re being watched

 

Have you ever scrolled through a webpage and there’s ad on the side with the shoes you were looking at on The Iconic from the night before?

Yes? Well, I have too.

I’ll be honest, I never thought too much into this before. But I guess my very general consensus was that there was some sort of tracking going on so that marketers gain a better understanding of what each individual was interested in.

I guess that is more or less true.

The ads that pop up are done through ‘big data’. It essentially provides the ability to track customer purchases, observations, navigations and promotional influences. Which is great because for businesses, they would be able to generate more accurate business forecasts and make better decisions and customers would be able to receive a custom experience because businesses would be able to target their interests (which is how the shoes I was looking up earlier can pop up later to remind me how much I need those shoes)

 

But then…I realised something else.

The thing is. we ARE being tracked. we ARE being monitored. we ARE being watched…always…CONSTANTLY.

So…what about our privacy?! Would privacy even exist!?

What do I mean, you say?

Well…it’s the internet…or well..the ‘internet of things‘ (yes, I know creative name/10)

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I don’t know if you’ve noticed…but a lot of our everyday things are becoming smarter…our Nokia phone’s got replaced with smart iphones and android phones.

Our cars are starting to drive themselves

Our watches are pretty much computers..

The internet of things is where every day things such as computers, watches, cars, tv’s, living rooms, kitchens, buildings..everything and anything…are embedded with internet technology that enables them to monitor and exchange data.

smart-home_0

Before you start freaking out and picturing the kitchen bot scene from Transformers Revenge of the Fallen…it’s not actually quite like that.

The ‘internet of things’ has so much potential. The technology embedded within them would help companies to understand consumer behaviour even more and use it to improve their business processes!

Not only that, but having internet capability, our products would be able to connect to each other. For example, our phones connecting to our cars, to our printers, to even our fridge!

Looking into it…I’m quite curious, somewhat excited..but I’m also a bit nervous…and definitely a bit scared…

I mean, what does this mean for our privacy? Our every movement would be documented from the moment the wake up in the morning to the moment we put our phones down before we go to sleep..or will our bed be tracking our sleeping patterns too?

With the internet of things possibly leading to some intense version of 1984…Should we embrace it?

It’s ok! you don’t need to look up from the screen

In the year 2016, our lives basically revolve around this rectangular object that fits in the palm of our hand…the phone.

It can do anything and everything. From being our alarm clock, gps, camera, mp3 player, timetable, computer. Hell, it can even be a portable fan.

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Not only that, our phones connects us to people, the digital world, to retail stores, to banks. To pretty much anything these days…I mean, what is life without a phone?

According to this article, there were an estimated 31.01 million active mobile phone accounts in Australia in June 2015. With a population of 24.17 million as at December 2015, thats more than 100% of people adopting it. While this doesn’t mean everyone uses a phone, there are a lot of us that use more than one.

So what does this mean for businesses?

With the mobile having saturated the market, and people spending x amount of time on their phones…why wouldn’t you tap into this glorious device?!?

Kaplan  suggests that businesses should follow the 4Is in Digital Marketing.

What are they you say?

The 4I’s are:

1. Integrate: fit into consumer lives without spamming them

2. Initiate: create content that would allow users to generate their own content. This would allow a more holistic integration of business’ social presence.

3. Individualise: take into account individual interest and preference. Since phones are generally used by one person, this would allow companies to tailor to and personalise experiences

4. Involve: engage users through some sort of interactive experience

Here are some examples of companies using mobile marketing:

  1. Commonwealth Bank App615600-commonwealth-bank-app
  2. ASOSScreen Shot 2016-08-23 at 4.10.11 PM
  3. Hungry Jack App

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Let me know what you think!

Christine out.