Ode to the hipsters, health nuts, carb cutters

For those who don’t know, I was diagnosed with Coeliac Disease in the summer of 2014. A freaky name tag for something mild.

Without getting too technical, this basically means my body goes to war with gluten whenever I have those proteins. The microscopic finger-like sponges called “villi” in my gut get flattened and I’m unable to absorb the nutrients from the food I eat. Before you freak out, it’s not actually that bad. If I stick to a gluten free diet, my body recovers. But this doesn’t mean I can go off my diet once I’m all better inside. Not being able to absorb nutrients is hugely detrimental, for obvious reasons.

I never was someone who went on diets. I’m still not. I don’t have great self-control around food tbh. I struggled when I first found out. But then, something clicked. It wasn’t the end of the world, and I found out despite having no self-control around food in general, avoiding one thing is surprisingly simple when you need to do it or when you put your mind to it. Even something like gluten which is present in so many foods.

My family has been incredibly supportive of my allergy and at home everyone pretty much eats gluten free. Coming from an Asian household, this means using gluten free soy sauce instead of normal soy sauce (yes, soy sauce has gluten. Naturally made, it should be gluten free. But flour is often used as a thickening agent). When we have noodles, everyone else usually has whatever they want and I would have vermicelli/potato noodles/gf pasta or even hand make my own noodles. I generally don’t eat bread because no one else at home would eat gluten free bread and it’s not worth buying a loaf because most of it will be thrown out.

Over the years, I’ve learnt a lot about gluten. What foods to have and which to avoid. The consistency flour adds to food and different gluten free flours that can be added to replicate or even improve the consistencies. It’s actually really interesting. The gluten free diet has come a long way in the past few years thanks to health nuts, hipsters et al.

With a bit of knowledge, and edging on the side of caution, it’s not a hard diet to follow. Gluten itself is really quite easily substituted and not as gross tasting as everyone may think (but maybe cause I barely remember the taste of “normal” foods).

There’s no real point in this post. Just giving a bit of insight to being a coeliac. I’m not trying to convert you to becoming gluten free, if anything I think eating a bit of everything is best but I’d like to dedicate a section of this blog to my diet as obviously, it’s a huge part of my life. Chuck a follow, a like if you’re interested in hearing more J and feel free to ask any questions too!


Powdery Goodness

Over a year ago, I went to see a Korean dermatologist who recommended me to use an enzyme cleanser, or more specifically, a rice enzyme powder.

It took me a while, but eventually I got my hands on Tatcha’s Rice Enzyme Powder.


While I had my doubts initially, in fact the first time I used it I felt like it made my face uncomfortably ‘squeaky’ clean and I was scared it was going to break me out. But I was determined to try it for at least a few days. And I’m so glad I did.

Three months later, it brings us to the present and damn. I’m addicted to this white stuff.

Almost immediately after using it, my skin transformed. It provides light exfoliation on the skin. Brightens and reduces skin pigmentation –just like the packaging promises.

It’s suitable for daily use, morning and night. However, I just use it once a day as I only wash my face at night.


  1. Remove make up (coconut oil)
  2. Cleanse with Cetaphil Oily skin cleanser
  3. With a damp face and hands, I load about half a teaspoon worth of Tatcha Enzyme Powder onto my hands and I apply it to my face in circular motions -focusing on my T-zone, cheeks and jawline.
  4. Pat toner (Kiehls Calendula Toner) on my face
  5. Moisturise with Blackmores Natural vitamin E cream.


Overall results?

Transformed skin.

It sounds like a drastic claim, and in general, overused for beauty products, but through using this product my skin has become smoother, less congested, brighter, reduced pigmentation, reduced redness…the list goes on. While I can’t guarantee this working for anyone else, I honestly can’t imagine removing this from my skin care routine.


& there you have it, my first beauty review.

Have you tried Tatcha’s rice enzyme powder before? Do you feel the same way? Or, is there something else you recommend? Let me know!


What is SPAM?

nope not the kind that comes in a can,

If you’re thinking about your email inbox at the moment..about all those emails you receive from online boutiques and other such sites…it is important to know what is considered “spam” and what is not.

Spam is defined as large amount of unsolicited messages and unwanted communication sent over the internet, for advertising purposes.

The key is in the definition I just gave up there ^^^

I don’t know about you, but my inbox is filled it emails from Refinery29, ASOS, Unidays etc.

While sometimes they completely clog up my inbox, these sites actually have my permission to send me these emails. They, therefore, are not considered “spam”

To categorise messages like these as spam, they must meet three criteria:

  1. No consent from the consumer
  2. Unidentifiable information
  3. Inability to unsubscribe to receiving the messages

Under the Australian Communications and Media Authority (ACMA), for companies to not be categorized as spam messages:

  • Consumer or receive must consent to receiving message, this form of consent can be given through consumers providing their email or ‘subscribing’ to received emails.
  • The messages sent via electronics to consumers or receiver’s must contain relevant company information they is easily identifiable by consumers.
  • Consumers or receivers must be given the option to unsubscribe to the messages, if they decide that they do not want to receive anymore messages from the company.

It’s essential for companies to understand what spamming is and to avoid it, and it’s also important for consumers to realise what spamming actually is, and usually it’s just companies wanting to keep you in the loop.

What sort of emails do you get, have you given your permission to receive these emails? if not, have you checked the emails to see if you can unsubscribe from the emails?

Also, what do you do when you receive ‘spam’ or unknown messages? let me know down below!

🙂 over and out.

Dumb ways to die…so many dumb ways to die -did you just sing the lyrics in your head???

In case you missed this viral video (and game!), here is a link to this glorious, catchy campaign launched by Metro Trains in 2012.

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Currently considered the 12th best campaign in the 21st century, it has won numerous awards as well as holding the place for most awards won by a campaign in Cannes history.

So how was this campaign so successful? and why did it go viral?

Viral marketing is one of the fastest ways of getting your message out into the public and it enables companies to promote current or future products and services at the same level reach and awareness as high frequency TV advertising (Kaplan & Haenlein, 2010).

Andreas Kaplan and Michael Haenlein, 2011 explains that


 in the past, this was a lot easier said than done.

Now, with the help of multiple social media platforms: facebook, twitter, instagram, snapchat, wechat, virval marketing is exposed everywhere. What’s more? it no longer is confined to videos, but can be photos, tweets, posts or even a comment.

But there is one thing that stays the same. What’s that? Content.

This brings me back to “Dumb Ways to Die”.

This campaign consisted of a video that catchy tune with dark humour attached to it and cute characters. Furthermore, it also had posters and a popular app game.

Although a catchy song, with cute cartoon characters doing silly things, it carries a serious message to remind passengers on public transport to be aware of their surroundings.

As all these aspects made the campaign entertaining and interactive, it ultimately influenced the campaigns viral-ability.

So was it successful? Yes! It was so successful that Metro Trains noticed a 27% reduction in accidents and deaths on its network as a result of the campaign

That’s all for now folks!

Let me know what you think, and feel free to provide some own examples of viral marketing campaigns

Christine out.

PPC vs. SEO for SEM -no it’s not msn lingo

Before you go and google what PPC, SEO and SEM is..lemme just fill you in right here.

SEM, or Search Engine Marketing, is a term used for internet marketing. It uses promotional websites to increase visibility in search engines through paid advertising. This is primarily used by search engines such as Google, Yahoo, Bing etc.

There are two kinds of strategies.

Search Engine Optimization (SEO) or Pay Per Click (PPC)

Search Engine Optimization (SEO) involves modification of site codes to make them more relevant and subsequently more compatible to search topics, it enables the ability to achieve and higher ranking in search engine results and it’s placed in the editorial section. Used properly, SEO is a low cost method to significantly increase traffic to websites.

Pay Per Click (PPC) is the most popular form of SEM. It refers to placement within the sponsored section of the search-results page, with the company name displayed. This maximises visibility and of course, this means more visits…and what companies want…more revenue.

So which one is more effective?

According to Sen, 2005, 60-86% of search engine users click on displays within the editorial section, with 14-40% of search engine users click on the sponsorship section..

so then this would suggest SEO is more effective than PPC…then why is PPC more popular?…Which one should be used then???

Well. it would depend.

SEO is best used in situations where consistent results are required, you wish to build an authoritative site


PPC is best used when you want to target specific groups, when there is a time sensitive offer or when immediate results are necessary.

Of course, there would also be circumstances when both are useful strategies.

..if you were a marketer..would you use SEO or PPC..why and why not? or would you use both? Let me know what you think!

It’s ok! you don’t need to look up from the screen

In the year 2016, our lives basically revolve around this rectangular object that fits in the palm of our hand…the phone.

It can do anything and everything. From being our alarm clock, gps, camera, mp3 player, timetable, computer. Hell, it can even be a portable fan.


Not only that, our phones connects us to people, the digital world, to retail stores, to banks. To pretty much anything these days…I mean, what is life without a phone?

According to this article, there were an estimated 31.01 million active mobile phone accounts in Australia in June 2015. With a population of 24.17 million as at December 2015, thats more than 100% of people adopting it. While this doesn’t mean everyone uses a phone, there are a lot of us that use more than one.

So what does this mean for businesses?

With the mobile having saturated the market, and people spending x amount of time on their phones…why wouldn’t you tap into this glorious device?!?

Kaplan  suggests that businesses should follow the 4Is in Digital Marketing.

What are they you say?

The 4I’s are:

1. Integrate: fit into consumer lives without spamming them

2. Initiate: create content that would allow users to generate their own content. This would allow a more holistic integration of business’ social presence.

3. Individualise: take into account individual interest and preference. Since phones are generally used by one person, this would allow companies to tailor to and personalise experiences

4. Involve: engage users through some sort of interactive experience

Here are some examples of companies using mobile marketing:

  1. Commonwealth Bank App615600-commonwealth-bank-app
  2. ASOSScreen Shot 2016-08-23 at 4.10.11 PM
  3. Hungry Jack App


Let me know what you think!

Christine out.