What is SPAM?
nope not the kind that comes in a can,
If you’re thinking about your email inbox at the moment..about all those emails you receive from online boutiques and other such sites…it is important to know what is considered “spam” and what is not.
Spam is defined as large amount of unsolicited messages and unwanted communication sent over the internet, for advertising purposes.
The key is in the definition I just gave up there ^^^
I don’t know about you, but my inbox is filled it emails from Refinery29, ASOS, Unidays etc.
While sometimes they completely clog up my inbox, these sites actually have my permission to send me these emails. They, therefore, are not considered “spam”
To categorise messages like these as spam, they must meet three criteria:
- No consent from the consumer
- Unidentifiable information
- Inability to unsubscribe to receiving the messages
Under the Australian Communications and Media Authority (ACMA), for companies to not be categorized as spam messages:
- Consumer or receive must consent to receiving message, this form of consent can be given through consumers providing their email or ‘subscribing’ to received emails.
- The messages sent via electronics to consumers or receiver’s must contain relevant company information they is easily identifiable by consumers.
- Consumers or receivers must be given the option to unsubscribe to the messages, if they decide that they do not want to receive anymore messages from the company.
It’s essential for companies to understand what spamming is and to avoid it, and it’s also important for consumers to realise what spamming actually is, and usually it’s just companies wanting to keep you in the loop.
What sort of emails do you get, have you given your permission to receive these emails? if not, have you checked the emails to see if you can unsubscribe from the emails?
Also, what do you do when you receive ‘spam’ or unknown messages? let me know down below!
🙂 over and out.