PPC vs. SEO for SEM -no it’s not msn lingo

Before you go and google what PPC, SEO and SEM is..lemme just fill you in right here.

SEM, or Search Engine Marketing, is a term used for internet marketing. It uses promotional websites to increase visibility in search engines through paid advertising. This is primarily used by search engines such as Google, Yahoo, Bing etc.

There are two kinds of strategies.

Search Engine Optimization (SEO) or Pay Per Click (PPC)

Search Engine Optimization (SEO) involves modification of site codes to make them more relevant and subsequently more compatible to search topics, it enables the ability to achieve and higher ranking in search engine results and it’s placed in the editorial section. Used properly, SEO is a low cost method to significantly increase traffic to websites.

Pay Per Click (PPC) is the most popular form of SEM. It refers to placement within the sponsored section of the search-results page, with the company name displayed. This maximises visibility and of course, this means more visits…and what companies want…more revenue.

So which one is more effective?

According to Sen, 2005, 60-86% of search engine users click on displays within the editorial section, with 14-40% of search engine users click on the sponsorship section..

so then this would suggest SEO is more effective than PPC…then why is PPC more popular?…Which one should be used then???

Well. it would depend.

SEO is best used in situations where consistent results are required, you wish to build an authoritative site

Whereas

PPC is best used when you want to target specific groups, when there is a time sensitive offer or when immediate results are necessary.

Of course, there would also be circumstances when both are useful strategies.

..if you were a marketer..would you use SEO or PPC..why and why not? or would you use both? Let me know what you think!

Advertisements

It’s ok! you don’t need to look up from the screen

In the year 2016, our lives basically revolve around this rectangular object that fits in the palm of our hand…the phone.

It can do anything and everything. From being our alarm clock, gps, camera, mp3 player, timetable, computer. Hell, it can even be a portable fan.

usb-micro-phone-fan-phone-mini-fan-for-iphone6

Not only that, our phones connects us to people, the digital world, to retail stores, to banks. To pretty much anything these days…I mean, what is life without a phone?

According to this article, there were an estimated 31.01 million active mobile phone accounts in Australia in June 2015. With a population of 24.17 million as at December 2015, thats more than 100% of people adopting it. While this doesn’t mean everyone uses a phone, there are a lot of us that use more than one.

So what does this mean for businesses?

With the mobile having saturated the market, and people spending x amount of time on their phones…why wouldn’t you tap into this glorious device?!?

Kaplan  suggests that businesses should follow the 4Is in Digital Marketing.

What are they you say?

The 4I’s are:

1. Integrate: fit into consumer lives without spamming them

2. Initiate: create content that would allow users to generate their own content. This would allow a more holistic integration of business’ social presence.

3. Individualise: take into account individual interest and preference. Since phones are generally used by one person, this would allow companies to tailor to and personalise experiences

4. Involve: engage users through some sort of interactive experience

Here are some examples of companies using mobile marketing:

  1. Commonwealth Bank App615600-commonwealth-bank-app
  2. ASOSScreen Shot 2016-08-23 at 4.10.11 PM
  3. Hungry Jack App

screen568x568

Let me know what you think!

Christine out.