Before you go and google what PPC, SEO and SEM is..lemme just fill you in right here.
SEM, or Search Engine Marketing, is a term used for internet marketing. It uses promotional websites to increase visibility in search engines through paid advertising. This is primarily used by search engines such as Google, Yahoo, Bing etc.
There are two kinds of strategies.
Search Engine Optimization (SEO) or Pay Per Click (PPC)
Search Engine Optimization (SEO) involves modification of site codes to make them more relevant and subsequently more compatible to search topics, it enables the ability to achieve and higher ranking in search engine results and it’s placed in the editorial section. Used properly, SEO is a low cost method to significantly increase traffic to websites.
Pay Per Click (PPC) is the most popular form of SEM. It refers to placement within the sponsored section of the search-results page, with the company name displayed. This maximises visibility and of course, this means more visits…and what companies want…more revenue.
So which one is more effective?
According to Sen, 2005, 60-86% of search engine users click on displays within the editorial section, with 14-40% of search engine users click on the sponsorship section..
so then this would suggest SEO is more effective than PPC…then why is PPC more popular?…Which one should be used then???
Well. it would depend.
SEO is best used in situations where consistent results are required, you wish to build an authoritative site
PPC is best used when you want to target specific groups, when there is a time sensitive offer or when immediate results are necessary.
Of course, there would also be circumstances when both are useful strategies.
..if you were a marketer..would you use SEO or PPC..why and why not? or would you use both? Let me know what you think!